Online Dating Service Reviews is the UK's largest dating service (per Nielson Netratings June 2005) with over 3 Million active members each having a detailed profile.

Established over 6 years ago as a place for singles serious about finding a partner, does away with gimmicks such as free trials, nicknames and un-moderated chat rooms. 

All profiles and photographs submitted to the site are reviewed by the dedicated team at to help ensure that only genuine profiles go live on the site.

Numerous Media Quotes, including this one from The Times 01/05:
" has secured a status as the UK's biggest online dating service, seeing off American rivals such as Match and that provided by Yahoo... As a consequence, membership is not merely cool, it has a cultish feel, leaving those in couples pressed enviously up against computer screens like children with their noses against a sweet-shop window."

A Couple of the Many Site Testmonials: "....I was very sceptical at first, not really thinking it would work. Anyway I decided "nothing ventured nothing gained" and sent 6 emails, I received 4 replies, Becky was one of them....
...since I last contacted you Becky and I have got engaged, we are so happy.
A big thank you to all at, meeting Becky has made my life complete." - Graham

"Neither of us can believe our luck and keep pinching ourselves everyday at how lucky we are that our paths crossed. We are very thankful to your website and wish other single people out there every luck in finding there soul mate!" - Shivon and David
Primary Focus: Online personals and online dating services for single men and women, with primary focus on UK singles.

Site Quote: " - The only official Dating Direct singles website. For personals, love and romance your next date is just a click away."
Last Reviewed:
Membership Info: FREE, non-expiring basic membership, including photo personal profile, browsing, and matching.
Service Territory: UK, US, Ireland, Australia, and Canada.
Target Audience: Heterosexual and Alternative
Merits: FREE online dating basic membership.
- Add your profile & photos
- Search for singles in your area
- Receive alerts and matches by email

Couple of the Year award given annually to a selected couple along with a dream holiday. Nice!

Singles Events - DatingDirect has teamed up with Chemistry - the UK's largest live dating experience to bring you the ideal way to find a partner offline. All of the events have a 50:50 male-female guest list. But more importantly everyone is single!

Concise, helpful dating tips

Great looking site. Nice, clean, easy to navigate online dating service.  
Demerits: Not a lot of frills, but a very popular site with a massive membership puts this UK personals site at the top of the UK dating agencies.
Friendly Advice: As with any Internet dating site, be yourself.  One of the most difficult things for us to do is view ourselves as others see us. Do your best to be accurate in your description, and post recent photos. Trust me, it will enhance your Internet dating experience.
Start matchmaking...go to now!

Single? Meet local singles at one of the largest sites online. UK dating at